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Archive for category: Blog

Impact Home Staging Experts on Our Approach to Model Home Design

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We were so honored to have been chosen by Cranbrook Custom Homes to provide model home decorating and staging of this stunning 6300 square foot model/spec home in Bingham Farms, Michigan. Our team’s eye for design and our high standards for quality really shine in this exquisite dwelling and we couldn’t be happier with the outcome! Read on to learn more about how we approached this project.

A Smarter Approach to Model Home Marketing

Interior Design on a high-end model home requires a sophisticated eye and furnishings and décor that mirror the quality of the finishes throughout the home. No other staging company in the area can offer a model home service that meets that criteria while creating budgetary efficiencies for the builder.

Luxury Homes Deserve Unique and Custom Materials

Projects like this one allow us to work with pieces from our extensive inventory, augmented with items purchased specifically for this installation. Since we wanted upmarket materials appropriate for a dwelling of this caliber, we were able to use our best custom furniture vendors to create a richly-appointed, high-end installment that would rival any luxury model home design. 

This model home “stage” featured bespoke, one-of-a-kind natural wood tables from Live Edge Artisans in Royal Oak. Custom upholstered pieces added elegance, and our creative and sophisticated décor selections included several special-order, oversized art and accessories in keeping with the scale of the space. Our talented staging team brought it all together and the results, well, they speak for themselves!

Our Process


The services we provided for this project started with an in-depth consultation with the builder to understand their vision for the property. Next we created style boards to confirm our recommended décor styling direction and to ensure the custom pieces we selected aligned with the client’s vision for this property. Once our proposed budget was approved, we coordinated and managed the selection and purchasing of the content. Finally, our logistics, design and staging teams went to work on a seamless and timely installation.

The Impact Edge for Builders

Unlike traditional model home design, our clients do not absorb the cost of purchasing what is required for the installation. Any furniture, décor and art we have purchased will be brought back to one of our warehouses to be made available for other projects in the future. Because the builder does not assume the cost of procuring these materials, it represents a significant cost savings versus traditional interior design. The result is a stunning show house for a fraction of using a designer and purchasing the furniture and décor.

To get the competitive edge on your next build or development, contact Tina Stratton, our Business Development Manager, at 248-776-8890.

December 6, 2023
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Listing Your Home During The Holidays: Tips from Impact Home Staging Experts

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Selling a home during the holidays can be challenging due to the festive distractions and the potential for inclement weather here in Michigan. However, with the right strategy, you can make your home stand out and appeal to potential buyers. Here are some tips from our staging professionals for staging and selling a home during the holidays:

  • Keep decorations tasteful: Decorate your home, but avoid going overboard with holiday decorations. Opt for a neutral and elegant theme that appeals to a wide range of buyers. Choose colors that complement your décor, and be judicious when choosing very religious or personal decorations.
  • Enhance curb appeal: Winter can be tough on your home’s exterior. Make sure your driveway and walkways are clear of snow and ice, and keep the yard well-maintained. Consider adding some outdoor holiday lights to create a warm and welcoming atmosphere.
  • Create a cozy ambiance: Highlight the cozy and inviting aspects of your home. Use soft throws, warm lighting, and scented candles to make your space feel inviting and comfortable. A crackling fire in the fireplace, if you have one, can add to the ambiance.
  • Let in the Light: Winter’s weaker sunlight and shorter days can make a home feel gloomy. Be sure to open drapes (or even consider removing them) to allow in plenty of natural light, and increase the wattage in your lamps, where appropriate.
  • Highlight winter features: Emphasize the advantages of your home during the winter months. If you have energy-efficient windows, a heated garage, or a well-insulated attic, make sure to mention these selling points in your listing and during showings.
  • Professionally stage your home: The holidays are busy enough without adding a home sale to the list. Our staging professionals can get your home photo- and showing-ready in just a day or two, with minimal disruption to your life during this hectic time.

Selling a home during the holidays can be a rewarding experience with the right approach. By creating a warm and inviting atmosphere with professional staging and a skilled real estate agent, you can increase your chances of selling your home quickly and at a favorable price, even during the hectic holiday season!

November 14, 2023
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Keeping it Real: Impact Home Staging Experts on Why Live Staging Trumps Virtual Staging

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Professional staging is a proven marketing tool that maximizes a property’s appeal and makes an emotional connection with potential buyers. In recent years, virtual home staging has gained popularity as an alternative to traditional live staging, and while it has its merits, live home staging still reigns supreme in the real estate market. Here’s what agents and home sellers need to know about “live” home staging vs. virtual.

 Authenticity and Realism

One of the most significant advantages of live home staging is its authenticity and realism. In a live staging scenario, professional stagers bring in real furniture, décor, and accessories to transform a vacant property into a warm and inviting home. This tangible experience allows potential buyers to walk through the space, touch the furniture, and visualize themselves living there. The physical presence of furniture from Impact’s inventory creates a genuine and emotional connection that virtual staging simply cannot replicate.

Emotional Engagement

Home buying is an emotional process, and live home staging taps into those emotions more effectively than virtual staging. When buyers walk into Impact Home Staging Experts live-staged home, they can experience the cozy ambiance, imagine family gatherings, or envision themselves relaxing in the living room. These emotional connections are powerful drivers that can lead to quicker decisions and potentially higher offers. Virtual staging, on the other hand, may feel cold and disconnected as it relies on digitally manipulated images and creates disappointment when the potential buyer finally enters a vacant home.

Flexibility and Adaptability

Live home staging offers flexibility and adaptability that virtual staging cannot match. In a live setting, the professional stagers at Impact HSE can make real-time adjustments based on buyer feedback or changing market trends. They can easily rearrange furniture, swap out décor items, or update color schemes to better suit the preferences of potential buyers. This flexibility ensures that the property remains appealing to a broader range of individuals.

Personalization

Every home is unique, and live staging allows for a personalized touch that virtual staging cannot replicate. Professional stagers take into consideration the architectural features, layout, and style of the property when selecting furniture and décor. This attention to detail ensures that the staging enhances the property’s best features and complements its overall design. Virtual staging templates, while customizable to some extent, often lack the personalization necessary to highlight a property’s unique characteristics effectively.

Building Trust

In the real estate market, trust is essential. Live home staging fosters trust between buyers and sellers because it presents the property in its true state, without any digital enhancements or misrepresentations. Buyers can trust that what they see in a live-staged home is what they will get if they decide to purchase it. In contrast, virtual staging may create skepticism as buyers wonder if the property lives up to the digitally altered images.

A Human Touch

The staging professionals at Impact Home Staging Experts take the time to get to know our clients and work closely with them to stage their home appropriately for the market and the community. Virtual staging is impersonal in comparison to how we approach our staging projects.

We Believe in Keeping it Real

While virtual home staging has its merits in terms of cost and convenience, it cannot replace the authenticity, emotional engagement, flexibility, personalization, and trust-building attributes of live home staging. When it comes to making a lasting impression on potential buyers and maximizing the value of a property, live home staging remains the gold standard in the real estate industry. So, if you’re looking to sell your home and make a lasting impression, call us to find out how we can help present your home in the most powerful way possible, for a fast and profitable sale.

October 27, 2023
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Creating Hygge in Your Home: Tips on “The Art of Cozy Comfort” from Impact Home Staging Experts

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In a fast-paced world filled with constant distractions and demands, finding moments of peace and tranquility is essential for our well-being. One way to achieve this is by incorporating the Danish concept of “hygge” into your home. Pronounced “hoo-gah,” hygge is all about creating a warm, cozy, and inviting atmosphere that fosters relaxation and contentment. In this blog post, we’ll explore the art of bringing hygge into your home and how it can enhance your everyday life.

Warm Lighting

One of the foundational elements of hygge is lighting. Create a cozy ambiance by using soft, warm lighting sources. Swap out harsh overhead lights for soft, dimmable lamps, candles, or fairy lights. The gentle glow of these light sources not only sets the mood but also helps reduce stress and promote relaxation.

Comfortable Textiles

Hygge is all about comfort, and that means surrounding yourself with soft and inviting textiles. Invest in plush blankets, fluffy pillows, and comfortable throws. Opt for natural materials like wool, cotton, and linen, as they not only feel luxurious but also contribute to a calming atmosphere

Cozy Nooks

Create cozy nooks or corners where you can retreat and unwind. A comfortable reading chair by a window, a soft rug, and a small table for your favorite hot beverage can make for the perfect hygge hideaway. These spaces encourage you to slow down and enjoy the present moment.

Minimalism with a Personal Touch

While minimalism is often associated with decluttering and simplicity, Hygge’s Danish design roots mean it can also be a key component of this look. Streamline your living spaces by decluttering and getting rid of unnecessary items. However, don’t go overboard – remember to keep personal touches, such as cherished photographs or artwork, to make your home feel warm and inviting.

Aromatherapy

Scent is a powerful way to evoke a sense of hygge in your home. Use natural scents like lavender, cinnamon, or vanilla to create a soothing environment. Consider using essential oil diffusers or scented candles to infuse your space with these calming aromas.

Connection and Togetherness

Hygge is best enjoyed with friends and family. Host small gatherings, dinner parties, or game nights where you can connect with loved ones in a warm and inviting atmosphere. Sharing laughter and good company is an essential part of the hygge experience.

Creating hygge in your home is not just about interior design; it’s a mindset and a lifestyle that prioritizes comfort, coziness, and well-being. By incorporating warm lighting, comfortable textiles, and mindful moments into your daily life, you can transform your home into a sanctuary of relaxation and contentment. Embracing hygge not only improves your living space but also enhances your overall

October 26, 2023
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Let Impact Home Staging Make Your Home, Listing or Model Gorgeous For the Holidays! (Call now!!)

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Looking to make this holiday season truly exceptional? Do you wish someone could take the holiday decorating off your hands and free up your time for shopping, cooking and just enjoying the season?

We get it! Our 3-Hour Holiday Refresh service is just the ticket! Whether you’re in need of some expert rearranging or a complete holiday transformation, we’ve got you covered. With one or two skilled stagers at your service (similar to our renowned Staging Refresh or Design Refresh services), we’re here to ensure your home is ready to shine for holiday parties and family gatherings. Let us alleviate your worries by preparing your space for the festivities. Say goodbye to outdated seasonal décor, and allow us to craft a winter wonderland just in time for the holidays.

Custom Holiday Décor Design: For homeowners and builders looking for an even more spectacular result, we offer a personalized touch that goes beyond the 3-hour refresh. Whether you’re looking to pull out all the stops for your family holiday or you’re a builder looking to create a gorgeous, festive model home or unit, it all starts with an on-site consultation.

We’ll work closely with you to define the scope of the project and create a strategic plan. This comprehensive service may include shopping for décor, budgeting, ordering, assembly, setup, and even take-down. Best of all, you’ll own any décor we purchase, which can be reused for future holidays or other build projects.

Whether you’re envisioning a festive, fun, or sophisticated holiday look, we have the expertise and creativity to make it happen. Let us transform your home or builder’s model into a holiday haven.

Don’t miss out on the chance to make this holiday season truly memorable. Thanksgiving is right around the corner!!

Contact us today and discover how we can elevate your holidays with our exceptional services.

October 16, 2023
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Impact Home Staging Experts on How To Spruce Up Your Décor for Fall!

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As summer wanes and we head into the crisp, cooler weather of fall, it’s the perfect time to give your home a touch of autumn magic. Especially if you’re listing your home for sale, now’s the time to create a Fall vibe that any potential buyer would love. Our staging professionals share some fun and easy ideas to help you bring that cozy, seasonal vibe indoors.

Let’s Talk Colors!
No need for a home make-over…just add some fall hues. Think deep reds, burnt oranges, warm yellows and rustic browns. Swap out your usual throw pillows, blankets, curtains, or even a piece of wall art for something that has an autumnal vibe. These colors will instantly give your place that comfy, fall feel. And guess what? These warm, inviting tones can make potential buyers feel right at home and, even if you’re not listing your home for sale, your family will enjoy the fall touches as the days grow shorter.

Bring A Bit Of The Outdoors In
Fall centerpieces are easy to create and so affordable! Grab a bunch of gourds, pumpkins, pinecones, and colorful leaves. Arrange them in a cool bowl or on a tray and add some candles or fairy lights for that extra cozy glow. Display your masterpiece on a dining table, coffee table, or wherever you want to make a statement. This easy project not only adds charm to your home but also gives potential buyers a taste of the warm, welcoming atmosphere they can expect.

Think Textures and Textiles

Swap out those summery fabrics for warm and fuzzy materials like flannel, wool, and faux fur. Dress up your sofa with throws and toss pillows in autumn colors. Not only will they look inviting, but they’ll also keep you snug on those chilly evenings. Our stagers know that cozy textiles can make your home feel more inviting and make buyers more likely to linger and imagine themselves living there.





Set a Fall Table

Take your dining experience up a notch with autumn-themed table settings. Grab some rustic tableware, linen napkins in fall colors, and seasonal table décor. This attention to detail can make your home feel inviting and appealing to potential buyers.





Cozy Aromas

When we close up our homes against the autumn chill, indoor odors can become more noticeable. A deep cleaning is a great place to start.  A scented candle (we like cinnamon, apple, pumpkin spice, or woodsy aromas) add a subtle scent. And a bowl of pretty, autumnal potpourri adds both visual and olfactory delight. Our stagers caution home sellers to be judicious about adding too much scent as it could lead potential buyers to think you are covering up some unpleasant odors. Less is more!

Bringing autumn vibes into your home is all about embracing the season’s natural beauty and creating a warm, inviting atmosphere. You don’t have to go overboard – just throw in some warm colors, cozy fabrics, and a dash of nature-inspired decor. And the best part? These tips work even when you’re staging your home for sale. By making your home feel cozy and welcoming, you can help potential buyers see it as their future dream home. Get creative, and let your home become a cozy haven for this wonderful season, whether you’re staying or selling! And if you’re thinking about selling, let us help!

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September 18, 2023
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Home Staging Newsletter: How Far Does It Go in a Real Estate Transaction?

Blog, Pulse – News, Trends & Insights
Newsletter-August-2023-Issue-1-4-1Download

Click link above for a downloadable PDF of this newsletter to learn about the strong connection between home staging and appraisals. Studies have shown that staged homes typically appraise for more money than un-staged homes. This is because staging makes a home more appealing to buyers and helps them see its potential. If you are thinking of selling your home, it is important to stage it properly. This will help you get the highest possible appraisal and sell your home faster. Share this downloadable PDF to friends, family, and clients.

Feel free to share on your socials!

August 22, 2023
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Impact Home Staging Experts: The Importance of Luxury Home Staging in a Seller’s Market

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August 15, 2023
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Impact Home Staging Experts Takes a Deep Dive into Pool Trends for 2023

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At Impact Home Staging Experts, we stay abreast of the trends in home design. And since it’s the dog days of summer, we’re going to dive into the latest trends in swimming pools! Adding a swimming pool is the ultimate form of “home improvement”! From genius smart pools to nature-loving eco-designs that make squirrels want to party, we’ll explore the (sometimes wacky) trends that await you this year.  

Smart Pools: Imagine controlling your pool with a touch of a button! 

Smart pools in 2023 let you change the water temperature from your hammock and adjust pH levels from your poolside taco feast. But beware, with great power comes great responsibility. One wrong click, and you might find yourself in the midst of a rubber duck invasion! 

Energy Efficiency: Pools that make the sun jealous and make you feel good about yourself.

In the age of environmental consciousness, energy-efficient pools are all the rage. Picture pumps that sip electricity, LED lights that turn your pool into a disco on water, and solar heating systems that harness the sun’s power.  

Eco-Friendly Designs: Say goodbye to cookie-cutter pools and hello to nature-inspired designs.! 

Picture pools with organic shapes, sustainable materials, and even spaces for wildlife to join the pool party (ewww, duck poop!). Dive into a pool that feels like a hidden lagoon, all while reducing your environmental footprint. It’s like swimming with Mother Nature’s seal of approval! 

Vanishing Edge and Infinity Pools: Pools that create the illusion of water extending into infinity.

But be careful, your brain might struggle to distinguish where the pool ends and the sky begins. 

Wellness and Health Features:

Why settle for an ordinary pool when you can have a wellness retreat? In 2023, pools come equipped with underwater treadmills, resistance currents, and hydrotherapy jets. You can get fit, relax, and feel like a star of “Baywatch” all in one! (Red bathing suit optional.)

Sustainable and Low-Maintenance Materials:

Pools that let you be lazy and still have a sparkling oasis, perfect for synchronized swimming with your inflatable dolphin squad! In 2023, sustainable and low-maintenance materials are all the rage. Picture recycled glass, natural stone, and composite decking that require minimal upkeep. Now you can spend less time scrubbing and more time perfecting your backstroke.

While we can’t help you install a pool, we can help you get your home ready for a quick, profitable sale. And our design team can help you make the home you live in a showplace (even without a pool).

How can we help? http://www.impacthomestagingexperts.com

For a more in-depth (and slightly more serious) look at trends in pools, check out this article.  
https://www.forbes.com/home-improvement/pool/swimming-pool-trends/#scrollto_1_pool_finishes_that_change_the_color_of_water_section 

July 20, 2023
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May is Gardening Month!

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Ok, well, officially National Gardening Month is April, but whoever came up with that idea clearly didn’t live in Michigan. So we’ve decided on May instead!

You might not know that May is also National Melanoma Awareness Month, so let’s talk about protecting our skin while we’re pruning, digging and planting! 

Working in the yard or garden is truly enjoyable, but it can also expose you to insects, toxic plants, allergens and most importantly, potential damage from the sun’s harmful rays. Here are some tips to help protect the largest organ in your body (your skin) while making that garden into an oasis you’ll enjoy well into the fall!

  1. Wear lightweight, long-sleeved shirts and pants made of breathable fabrics such as cotton or linen. This will protect your skin from the sun as well as providing protection from insects, poison ivy, nettles and other irritating plants. Don’t forget gloves!! The backs of hands are a frequent place for skin cancer to develop.

2. Wear a wide-brimmed hat to protect your face, ears, and neck from the sun. We love this one because it’s lightweight, hand-washable and comes in some cool colors!

3. Apply a broad-spectrum sunscreen with an SPF of 30 or higher to all exposed skin. Reapply every two hours; more often if you’re sweating.  Tina Stratton, our Relationship Manager, swears by this dermatologist-recommended product, and we can attest that her skin looks AMAZING!!

4. Wear gloves to protect your hands from cuts, scratches, blisters and irritants.

5. Remove and wash gardening clothing immediately and check your clothing and skin for ticks.  Remember that oils from poison ivy can be transferred from clothing onto skin hours after contact with the plant. (Note: if you get poison ivy, check with your doctor; many people are now allergic and have severe reactions.)

6. Remove and wash gardening clothing immediately and check your clothing and skin for ticks.  Remember that oils from poison ivy can be transferred from clothing onto skin hours after contact with the plant. (Note: if you get poison ivy, check with your doctor; many people are now allergic and have severe reactions.)

And if you haven’t already, please see your dermatologist for a full body skin exam. It could save your life.  https://melanoma.org/

May 16, 2023
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