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Archive for category: Blog

Tips from Impact Home Staging Experts: Our Fave Stores for Décor Bargains!

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As a premier home staging company, we understand the importance of achieving stunning transformations while being mindful of our clients’ budgets. Keeping our enormous inventory of furnishings and décor up to date is, as you might imagine, an expensive endeavor, but one that separates us from our competition.

That’s why we rely on a handful of well-known stores that offer a wide range of on-trend décor at affordable prices. These stores not only help us save money but also ensure that warehouses are stocked with items to suit every style and preference. Check out these retailers and our shopping tips so you can decorate your home like a pro!

At Home
When it comes to sourcing diverse décor options, At Home is often our first stop. With its expansive selection of furniture, accessories, and accents, we can easily find pieces to complement any staging project. This retailer also offers a wide selection of outdoor décor, including planters, lighting and patio furniture, things we need when we’re addressing curb appeal on a stage. It’s also a go-to for holiday décor, as well.

We do find that the quality here varies a lot, so if you’re just looking for something to give a room a quick update, this is your place. If you’re looking for a more permanent piece (furniture, for example) check over the quality before you buy. Either way, whether we’re aiming for something with classic style or something more trendy, At Home is a frequent stop for décor bargains for our team.


Marshall’s/HomeGoodsDefinitely one of our favorite spots for scoring designer finds without the hefty price tags, and chances are there’s a store a few miles from your home! Marshall’s/HomeGoods has as treasure trove of discounted décor and it’s a game-changer for our staging projects. From luxurious brand-name textiles like bedding and rugs to eye-catching art pieces and beautiful mirrors, this retailer offers an ever-changing assortment of high-quality items that allow us to elevate any space while staying within budget. Because merchandise turns over quickly in stores like HomeGoods (and because you’ll rarely find more than one of things like furniture and rugs) our motto is “If you love it, buy it.” You can always return it and there’s a good chance that side table you love will be gone tomorrow. Whether it’s a statement furniture piece or a few gorgeous throw pillows (ohhh, the throw pillows!!) HomeGoods always delivers on quality and affordability.

These gorgeous lamps…all under $50!

Target

Another go-to destination for staying on top of the latest trends without overspending. From their of-the-moment furniture collections to chic décor accents, Target offers a well-curated selection of stylish items that appeal to a wide range of tastes, many created by well-known interior designers. We also love Target for linens and other soft goods. Target definitely has an edge over the other retailers listed here because their inventory of stock is extensive and what’s not in the store is likely available online. This lets us buy multiples of items we know we will use frequently.

Target

Another go-to destination for staying on top of the latest trends without overspending. From their of-the-moment furniture collections to chic décor accents, Target offers a well-curated selection of stylish items that appeal to a wide range of tastes, many created by well-known interior designers. We also love Target for linens and other soft goods. Target definitely has an edge over the other retailers listed here because their inventory of stock is extensive and what’s not in the store is likely available online. This lets us buy multiples of items we know we will use frequently.

These colorful hand towels would brighten up any powder room, and are part of a partnership with Jungalow, a minority-owned designer of colorful home accessories.

One final tip: Target’s RedCard gives you 5% off on purchases; you can even open a debit card linked to your bank account to avoid interest charges. HomeGoods/Marshall’s offers their TJX Rewards card that earns you 5% on purchases and 10% off on your first purchase. 

As a home staging company, our mission is to create inviting spaces that resonate with potential buyers while staying mindful of our clients’ budgets and keeping our inventory fresh. By harnessing the power of stores like At Home, Marshall’s, HomeGoods, and Target, we’re able to achieve remarkable results without compromising on quality or style. These budget-friendly stores are not just our suppliers—they’re our partners in success, helping us bring our staging visions to life one beautifully staged home at a time.

June 3, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/06/Pots-Planters-Header-M-Image_Only-1.webp 405 563 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-06-03 11:53:292024-06-04 12:20:18Tips from Impact Home Staging Experts: Our Fave Stores for Décor Bargains!

Impact Home Staging Experts: Why You Should Hire a Professional Painter for Your Home

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Painting is often regarded as one of the simplest DIY home improvement projects. Armed with brushes, rollers, and cans of paint, many homeowners embark on the journey of transforming their living spaces. While the allure of saving money and adding a personal touch to your home may be enticing, there’s a compelling case to be made for hiring a professional painter. Let’s talk about why opting for a professional paint job is a wise decision and how to choose the right painter for your needs.

Why Hire a Professional?

Quality of Workmanship

Professional painters bring years of experience and expertise to the table. They possess the skills and knowledge necessary to achieve flawless results. From surface preparation to paint application and finishing touches, professionals understand the intricacies of each step. Their attention to detail ensures smooth, even coats of paint and crisp, clean lines, resulting in a superior finish that stands the test of time.

Time and Efficiency

Painting an entire house or even a single room can be a time-consuming task, especially for those with limited experience. Professional painters work efficiently, completing projects in a fraction of the time it would take an amateur. Their systematic approach, coupled with the use of high-quality tools and materials, maximizes productivity without compromising on quality. By hiring a professional, you not only save time but also minimize disruptions to your daily routine.

Cost-Effectiveness

While it may seem counterintuitive, hiring a professional painter can actually save you money in the long run. DIY painting projects often incur hidden costs such as purchasing or renting equipment, buying excessive amounts of paint due to miscalculations, and fixing mistakes that could have been avoided. In contrast, professional painters provide accurate cost estimates upfront and deliver results that require minimal touch-ups or corrections, ultimately saving you both time and money.

Safety and Compliance

Painting can involve working at heights, handling potentially hazardous materials, and adhering to safety regulations. Professional painters are well-versed in safety protocols and take the necessary precautions to protect themselves, your property, and your loved ones. Moreover, they are knowledgeable about local building codes and environmental regulations, ensuring that your paint job is not only visually appealing but also compliant with applicable standards.

Warranty and Peace of Mind

Reputable painting companies stand behind their workmanship by offering warranties or guarantees on their services. This provides you with added peace of mind, knowing that any issues or defects will be promptly addressed at no extra cost. Additionally, professional painters carry liability insurance, protecting you from potential liabilities in the event of accidents or property damage during the painting process.

How to Choose a Good Painter

Research and Recommendations

Start by asking friends, family, or neighbors for recommendations. Word-of-mouth referrals are often a reliable indicator of quality service, as are online reviews. Look for painters with consistently positive feedback and a proven track record of delivering exceptional results. Another great place to get recommendations is your local paint store. They see both professional painters and consumers every day and have a really good sense of who the best service providers are in your area.

Credentials and Experience

Ensure that the painter you choose is licensed, bonded, and insured. These credentials not only demonstrate professionalism but also provide protection in the event of unforeseen circumstances. Additionally, inquire about the painter’s experience and expertise in handling projects similar to yours. A seasoned professional will be well-equipped to tackle any challenges that may arise.

Portfolio and References

Ask the painter to provide a portfolio showcasing their previous work. Reviewing before-and-after photos can give you insight into their craftsmanship and attention to detail. Furthermore, don’t hesitate to request references from past clients. Contacting these references allows you to gauge satisfaction levels and gain firsthand feedback on the painter’s performance.

Clear Communication and Detailed Estimates

Effective communication is key to a successful painting project. Choose a painter who listens to your needs, answers your questions promptly, and communicates clearly throughout the process. Additionally, obtain detailed written estimates from multiple painters to compare pricing, scope of work, and timelines. Beware of overly low estimates, as they may indicate subpar quality or hidden fees.

Professionalism and Workmanship

Finally, trust your instincts and assess the painter’s professionalism and demeanor during your interactions. A courteous, respectful, and punctual painter who takes pride in their work is likely to deliver a positive experience and exceptional results. Remember that the cheapest option is not always the best choice when it comes to quality and reliability.

While DIY painting projects may seem appealing, the benefits of hiring a professional painter far outweigh the perceived cost savings. From superior workmanship and efficiency to safety and peace of mind, professional painters offer unmatched expertise and value. Armed with the information we’ve provided here, you can confidently choose a painter who will transform your home into a masterpiece you’ll be proud to showcase for years to come.

June 3, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/06/Painting-equipment.png 623 939 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-06-03 11:16:112025-10-14 16:19:18Impact Home Staging Experts: Why You Should Hire a Professional Painter for Your Home

Impact Home Staging Experts: Maximizing Space with Multipurpose Furniture

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In the ever-growing urban landscape, where space comes at a premium, the quest for practical and stylish furniture solutions has become a necessity for many. Apartments and starter homes, often characterized by limited square footage, require a strategic approach to furnishing to make the most out of every inch. Thankfully, the market offers a plethora of affordable multipurpose furniture options that not only save space but also add versatility and flair to your living space.

Embracing Versatility

Multipurpose furniture serves as the ultimate chameleon in interior design. It seamlessly transitions between different functions, making it a valuable asset in compact living spaces. From sofa beds that effortlessly convert into sleeping quarters for guests to coffee tables with hidden storage compartments, these pieces are designed to adapt to the dynamic needs of modern living.

Functionality Meets Aesthetics

Gone are the days when multipurpose furniture was synonymous with utilitarianism over style. Today, manufacturers combine functionality with aesthetic appeal, offering a wide array of designs to suit various tastes and preferences. Sleek, minimalist lines, innovative storage solutions, and clever mechanisms ensure that each piece not only serves its purpose but also enhances the visual appeal of your home.

Top Picks for Affordable Multipurpose Furniture

Convertible Sofa Beds: Ideal for studio apartments or living rooms doubling as guest bedrooms, these versatile pieces provide comfortable seating during the day and a cozy sleeping space at night. Today’s options are much more stylish (and lighter weight) than traditional “pull out” models. In fact, versatile furniture like this sectional can be used as a bed or in a variety of seating configurations. And if you’ve ever had to relocate a traditional sofa bed up a flight of steps, you can appreciate the light weigh and modular construction of this ensemble.

Murphy Beds: These hide-away sleepers are having a real come-back! With home offices having taken over guest rooms, the modern Murphy bed often includes a small desks or bookcases and disappear completely when not in use. Now your home office can double as a guest room! Styles, colors and size options are plentiful and they’re available in a wide variety of price ranges, including inexpensive off-the-shelf and custom designs, like the one featured here by California Closets.

Drop-Leaf Tables: Perfect for small dining areas or kitchens, these tables can be expanded to accommodate guests and folded down when not in use, freeing up valuable floor space. These are available in every imaginable style and finish to fit any décor!

Storage Ottomans: Serve as a seating option, a footrest, and a discreet storage solution for blankets, pillows, or magazines, making them a practical addition to any living room or bedroom.

Nesting Tables: A set of nesting tables offers flexibility in arranging your space. Use them as side tables when needed, then tuck them away neatly to create more room for activities.

Wall-Mounted Desks: Ideal for home offices or study nooks, these space-saving desks fold down when not in use, providing a dedicated workspace without encroaching on valuable floor space.

Multi-tasking Can Be Beautiful!

The good news? With affordable multipurpose furniture for apartments and starter homes, versatility, functionality, and aesthetics can all happily exist together. With a plethora of options available, finding the perfect pieces to suit your space and lifestyle has never been easier. Embrace the challenge of furnishing your compact living space with creativity and ingenuity, and watch as every corner of your home transforms into a stylish and functional oasis.

May 28, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/05/murphy-wall-bed-closed-with-desk-storage-shelves-wood-grain-finish-california-closets.jpg 465 620 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-05-28 18:23:322024-06-04 12:21:23Impact Home Staging Experts: Maximizing Space with Multipurpose Furniture

Impact Home Staging Experts on Balancing Pest Control with Pollinator Protection

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As the warmer months beckon us outdoors, our backyard and patio spaces become sanctuaries for relaxation, entertainment, and reconnecting with nature. However, the pesky presence of flies and mosquitoes can quickly turn these serene settings into discomfort zones. The instinct to reach for chemical insecticides may be strong, but before you resort to harsh measures, consider the delicate balance of your backyard ecosystem.

While it’s understandable to want to rid your outdoor living area of bothersome pests, it’s crucial to recognize the invaluable role that certain insects play in maintaining a healthy environment. Bees, butterflies, and other pollinators are not only essential for the reproduction of many plants but also contribute to the overall biodiversity of your backyard.

So, how can you strike a balance between keeping your outdoor space free from flies and mosquitoes while still protecting these beneficial insects? Here are some eco-friendly strategies to help you achieve a bug-friendly backyard:

Natural Repellents: Incorporate plants that naturally repel flies and mosquitoes into your garden. Herbs like lavender, basil, and rosemary not only add fragrance and beauty but also deter pests with their scent. Citronella, lemon balm, and marigolds are also effective at keeping mosquitoes at bay.

Strategic Planting: Design your garden layout to attract pollinators while repelling pests. Planting flowers such as bee balm, coneflowers, and sunflowers will not only provide nectar for bees and butterflies but also create a barrier between your living space and areas where mosquitoes breed.

Remove Standing Water: Mosquitoes breed in stagnant water, so eliminate any sources of standing water in your yard. Regularly empty bird baths, flowerpot saucers, and gutters to prevent mosquitoes from laying eggs. If your yard boasts a pond or other water feature, consider using Mosquito “dunks” which prevent both black flies and mosquito larvae from hatching without harming aquatic life or the environment.

Invest in Birdhouses and Bat Boxes: Encourage natural predators of insects by installing birdhouses and bat boxes in your backyard. Birds and bats feed on flying insects like flies and mosquitoes, helping to keep their populations in check without the need for chemical pesticides.

Avoid Chemical Pesticides: Choose natural pest control methods instead of chemical pesticides, which can harm both beneficial insects and the environment. Products containing neem oil, diatomaceous earth, or insecticidal soap are effective against pests while being safe for pollinators. You may be approached by companies selling “organic” pest control, however, know that these services’ products will still kill pollinators.

Create Habitat for Beneficial Insects: Provide shelter and food sources for beneficial insects by incorporating native plants, shrubs, and trees into your landscape. Consider leaving a portion of your yard wild or creating a designated pollinator garden to attract bees, butterflies and hummingbirds who are also pollinators! Check out this website with suggestions on how to make your garden a mecca for these beneficial bugs.

Be Cautious with Bug Zappers: While bug zappers may seem like a convenient solution for eliminating flying insects, they can also inadvertently harm beneficial insects like moths and beetles. Additionally, the light emitted by bug zappers can disrupt the natural behaviors of nocturnal pollinators. If you choose to use a bug zapper, place it away from areas frequented by pollinators and consider using it sparingly as a supplementary measure rather than as your primary method of pest control. Always prioritize eco-friendly alternatives that minimize harm to beneficial insects and the overall ecosystem.

By implementing these strategies, you can enjoy a bug-friendly backyard that is both comfortable for you and supportive of the diverse insect life essential for a thriving ecosystem. With a little patience and a mindful approach to pest control, you can create a harmonious outdoor living space that benefits both you and the environment.

User

Utilize Screen Tents: Create a protected environment where you can relax and dine without the nuisance of flies and mosquitoes. When properly sealed, they also prevent entry for other unwanted pests while preserving the presence of beneficial insects outside the enclosure. Plus, screen tents offer versatility, as they can be easily set up and taken down as needed, making them a practical and eco-friendly addition to any outdoor space. This Alvantor tent is big enough for the whole family!

By implementing these strategies, you can enjoy a bug-friendly backyard that is both comfortable for you and supportive of the diverse insect life essential for a thriving ecosystem. With a little patience and a mindful approach to pest control, you can create a harmonious outdoor living space that benefits both you and the environment.

May 28, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/05/citronella.jpg 679 679 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-05-28 16:53:482024-06-04 12:21:57Impact Home Staging Experts on Balancing Pest Control with Pollinator Protection

Celebrating Small Business Month with Impact Home Staging and Interior Design: The Power of Partnership

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May 24, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/03/team-photo.jpg 1428 1900 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-05-24 11:30:442024-06-04 12:22:38Celebrating Small Business Month with Impact Home Staging and Interior Design: The Power of Partnership

The Lazy Gardener’s Guide to Keeping Houseplants Alive (Or Not)

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Welcome, fellow plant enthusiasts! Or should we say, fellow plant murderers?

If you’re anything like us and your green thumb is actually some odd shade of purple, you’ve more than likely had your fair share of botanical casualties. But fear not, for we at Impact Home Staging Experts are here to impart some dubious wisdom on how to (supposedly) keep those leafy green creatures alive in your home. And hey, we’ll throw in some real tips too, just for kicks.

Step 1: Water When You Remember…But Not Too Much!

Sure, you could set up a complex watering schedule, meticulously noting the needs of each individual plant. Or you could take the lazy route and water them whenever you remember. Just make sure not to drown them; most houseplants prefer to dry out a bit between waterings. A good rule of thumb is to stick your finger into the soil; if it’s dry an inch or so down, it’s time to water. See, we can be responsible (sometimes)

Step 2: Find at Least a Ray of Sunlight

Believe it or not, plants actually do need some sunlight to survive. So, try to find a spot in your home that gets a decent amount of natural light. Sure, you could meticulously calculate the sun exposure of each room, or you could just eyeball it and hope for the best. Most houseplants will do just fine with indirect sunlight, so don’t stress too much about finding the perfect spot. Inexpensive grow lights are available on Amazon for those of you who are trying to grow houseplants alongside the shoes in your closet. (We would never do that…)

Step 3: Consider Repotting… Eventually

It’s true that plants can outgrow their pots, you don’t need to rush out and buy a new one every time you see a little root poking out. Most plants can go a year or two without being repotted, so feel free to put it off until you absolutely have to. Or when you’re just really sick of that ugly pot your mother-in-law gave you last Christmas. When the time does come, just make sure to choose a pot that’s slightly larger (and less ugly) than the current one and use a good-quality potting mix. See, we’re practically gardening geniuses here!

Step 4: Feed Your Plants… Sometimes

Okay, we’ll admit it, plants do need nutrients to thrive. But you don’t need to become a master gardener overnight. A simple, all-purpose fertilizer applied once or twice a year should do the trick for most houseplants. Just follow the instructions on the package and try not to overdo it. Your plants will thank you…well, not really.


Step 5: Embrace the Silk Plant Revolution (Or Not)

Now, if all this sounds like way too much effort, fear not! There’s a simple solution: silk plants. Yes, you heard us right. Embrace the faux foliage and never worry about watering, sunlight, or neglect again. How about a “Fake-us” tree? These beauties will stay green and vibrant no matter how much you ignore them. Plus, they’re practically indestructible! Forget about wilting leaves and brown spots; your silk plants will remain perpetually perfect. You might want to dust them once in a while, but who are we to judge?

Yes, keeping houseplants alive is a noble pursuit, oh ye of the purple thumb. But if ain’t nobody got time for that, and you’d rather spend your time binge-watching Netflix (or browsing Zappos.com) then a few low-maintenance plants and maybe a silk one or two might just do the trick. Just remember: a little effort goes a long way… but so does a good fake plant. Happy (lazy) gardening!

April 29, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/04/watering-house-plalnts.jpg 500 1000 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-04-29 11:34:082024-04-29 12:42:31The Lazy Gardener’s Guide to Keeping Houseplants Alive (Or Not)

Does Your Home Have a Label?

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We’re gonna let you in on a little secret. Home buyers visit a LOT of houses when they are searching for the perfect place to call home. After a while it’s hard to remember each house you viewed.


So it’s human nature to focus on something memorable about each, by giving the property a name. Names are often based on some stand-out feature, be it good or bad or yes, ugly.  There are a lot of aspects of a home that will garner it a nickname, so we asked some of our friends, family and customers to share some stories with us.

“Memorable” Décor

“When we were shopping for our first home, there was a nice house in a good neighborhood that had been on the market for a while. A few offers had been made, and those were low-balls. When we finally went to a showing, we learned why. Nearly EVERY room had stenciling. Borders, cabinets, walls…no surface was safe. When we mentioned it to friends, they immediately said, ‘Oh yes, the stencil house! ‘Someone, probably a professional home painter, eventually got it for significantly under its market value.”


Something Icky

“We moved to Michigan in the early 80s, and growing up on the East Coast, I had no idea what a ‘Michigan Basement’ was. You don’t see them much anymore, but we looked at a home where the basement had a dirt floor. It was a historic home and just lovely…until a giant centipede slithered across the kitchen floor at about 30 mph. And then, in the main bathroom…there were two in the tub. We named it the ‘Creepy Crawler’ house. It stayed on the market for quite a while, and the people who eventually bought it ended up moving it to higher ground on the property after putting in a proper basement and foundation. We still call it the Creepy Crawler house when we drive by it!”

Committed to Collecting

One of the challenges in staging occupied homes is dealing with collections. Whether it’s beer steins, Lladro figurines or vintage dolls, displayed collections are distracting to potential buyers and can be very polarizing. We advise our clients to go ahead and pack these items for moving before we come in to stage. While there are worse things than being known as the “Precious Moments” house, it’s important to remember that how you live in your home is not how you sell your home.

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Dated décor is one way to quickly garner a nickname for your home. Groovy wallpaper from the 70s and furniture from the 80s are memorable to buyers…and not in a good way. Painting over wallpaper is usually a good option (vs. trying to remove it for purposes of selling).  Replacing the most dated furniture and décor with pieces from our inventory can bring your home visually into the 21st century. (And yes, this is an actual house, photo courtesy of Realtor.com. We’re not sure our entire warehouse full of furniture could have saved this one.)

Keep it Clean

While you’re thinking about how others view your home, remember details matter and even just one significant negative can garner a label that you don’t want. “Dirty Kitchen,” “Hoarder Basement,” and “Broken Sidewalk” aren’t names you want associated with your home, so we always recommend our staging clients deal with these details before we come in to stage.


In some cases the label is something you can’t overcome.  Situations like a busy road, a traffic light, a narrow driveway, small bedrooms  etc. are very difficult to avoid.   Even with characteristics that may not be favorable, you can change the perspective by making sure potential buyers fall in love with other aspects of the house. Staging helps overcome many buyer objections. In fact, we staged a property a few years ago that did not have a basement, yet the prospective buyers lingered in the house for 30-45 min to figure out how to make the house work for them because they fell in love with other features of the home.

Make sure the “label” your home gets is one that creates a positive halo for your property. Staging is the fastest and surest way to do that!

April 29, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/04/precious.jpeg 818 2000 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-04-29 00:37:532024-04-29 13:11:31Does Your Home Have a Label?

Quantifying the Value of Home Staging

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Nowhere are first impressions more important than in the intricate dance of selling a home. Imagine you are a prospective buyer, stepping into a house for the first time. What’s your initial reaction? Is it an overwhelming sense of charm and possibility, or does the space feel lackluster and uninspiring? This is where the science (and magic) of home staging comes into play.

Home staging is more than just arranging furniture and adding a few decorative touches. It’s an artful process designed to showcase a property’s best features while minimizing its flaws. A combination of design and merchandising, staging treats your home as a product positioned to sell quickly and profitably. In today’s competitive real estate market–where buyers have myriad choices due to high inventory–the value of home staging cannot be overstated.

Survey Says…

According to the 2024 survey from the Home Staging Institute, staged homes spend significantly less time on the market compared to their un-staged counterparts. In fact, staged homes sold 73% faster, on average, than non-staged homes. This statistic alone speaks volumes about the impact of staging on buyer perception and ultimately, the bottom line.

But it’s not just about speed; it’s about profitability too. The same survey revealed that staged homes command higher selling prices than those left unadorned. On average, staged properties sold for 10% more than their un-staged counterparts. That’s a substantial return on investment for the relatively small cost of staging.

Another striking finding is that staged homes receive significantly more offers than un-staged homes. On average, staged properties attracted 50% more offers than their non-staged counterparts. This statistic underscores the importance of staging in generating buyer interest and driving competition

Why Staging Works

So, what exactly makes staged homes so irresistible to buyers? For starters, staging helps buyers envision themselves living in the space. By depersonalizing the home and creating a neutral, inviting environment, staging allows potential buyers to mentally move in and picture their own lives unfolding within the walls. According to the National Association of Realtors 81% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home

Or, in the case of a vacant home, creating an inviting, enticing environment instead of a cold, lifeless space. Moreover, staged homes exude a sense of professionalism and attention to detail. From strategically placed accent pieces to artfully arranged furniture layouts, staging communicates to buyers that the property has been meticulously cared for and is worthy of their investment. And those listing photos? Staging is the difference between attention-getting and “blah.”

In essence, home staging is about storytelling. It’s about crafting a narrative that resonates with buyers on an emotional level, compelling them to see the house not just as a structure, but as a potential home—a place where memories will be made and dreams will be realized. Home staging is a strategic investment with tangible returns. By enhancing a property’s appeal, speeding up the selling process, and boosting its selling price, staging has become an indispensable tool for sellers looking to stand out in today’s competitive real estate market. So, whether you’re a real estate professional or a homeowner looking to sell your home quickly and profitably, don’t underestimate the power of staging—it could be the key to unlocking your property’s full potential.

Why Impact?

Of course, not all staging is created equal. To truly reap the benefits, it’s essential to enlist the expertise of a professional staging company or designer. Our team of staging professionals possess the knowledge and experience to highlight a home’s strengths while downplaying its weaknesses, creating a cohesive, visually appealing environment that maximizes its potential. With a deep understanding of our real estate markets and local home buyers, we are uniquely positioned to help both real estate agents and homeowners maximize their homes’ potential.

April 28, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/02/20240111_140538-scaled.jpg 1920 2560 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-04-28 20:08:402024-04-29 11:16:49Quantifying the Value of Home Staging

Real Estate Freedom: Alex Biasutto’s Inspiring Journey

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At the age of 19, Alex Biasutto (AB) stumbled upon “Rich Dad, Poor Dad”. The infamous book ignited a spark, turning his thoughts toward real estate with an almost obsessive focus. He wasted no time translating an idea into action! Diving headfirst into the world of rental properties, he realised quickly that he needed more cash to grow. With the love for real estate, he decided it was time to expand into other avenues; flipping houses. Once he found fix and flipping, he fell even more in love with real estate. The experience of flipping houses not only proved to be lucrative but also solidified Alex’s love for the real estate industry. It was during this time that the concept of “ultimate freedom” came to mind. As he phrases it, this freedom meant “doing what I love on my timeline for the rest of my life.”

While some investors chase quick profits, AB takes a different approach. As both a realtor and an investor, he prioritizes creating long-term value. His focus? Transforming undervalued properties in good neighborhoods into move-in-ready homes for families. “We love taking the worst house on a great street and turning it into the one everyone admires,” he says. The secret to this success lies within his valuable team. Alex has fostered a culture of quality craftsmanship. He and his team believe in doing things right, not just because they have the expertise.

Fix & Flip: The fast-paced world of house flipping. Flipping houses, which involves buying undervalued properties, renovating them to increase their market value, and then selling them for a profit, offered a quicker path to achieving financial goals.

“I don’t do ‘quick flips’ or superficial renovations, my goal is to build homes, not just sell them. Homes where families can put down roots and create memories for years to come.”

– Alex Biasutto

Staging Savvy: Unveiling the Power of Presentation

In the world of real estate, presentation is everything. It’s the first impression a potential buyer has, and it can make or break a sale. AB, a seasoned realtor who also flips homes as an investor, has always understood the importance of presentation. But a few months ago, he decided to take his Metro-Detroit flips to the next level by incorporating professional staging with Impact Home Staging, and the difference has been undeniable.

Alex Biasutto’s Chesterfield Property, Staged By Impact Home Staging Experts

AB has seen firsthand the transformative power of staging. He views it as the missing piece that takes a property from “potential” to a dream home for buyers. While an empty house might showcase its architectural bones, staging adds a vital layer: lifestyle. “Their staging effectively writes the story for the next owner’s life,” AB explains. “It allows them to envision themselves living, entertaining, and creating memories within the space. The carefully-chosen furniture and décor showcases the functionality and flow of the space, helping buyers understand how they can utilize each room.”

A successful stage doesn’t mask flaws; it highlights the home’s true potential. It’s the cherry on top, bringing the vision behind the renovation to life and helping buyers connect with the property on an emotional level.

AB’s experience reinforces the idea that staging is a strategic investment, one that can significantly enhance a property’s marketability and potentially even boost its value. When it comes to collaborating with a stager, Biasutto emphasizes the value of a fresh perspective. “The beauty of collaborating with Impact starts with their customer care and timing,” he explains. Their expertise in the real estate world is second to none. “After spending weeks renovating a property, it’s easy to develop tunnel vision. Impact walks in with fresh eyes, seeing the space from a potential buyer’s viewpoint.” This objective viewpoint allows the stager to create a neutral and inviting atmosphere, maximizing the property’s appeal.

Future Focus: Market on the Move?

AB sees reasons for optimism in the real estate market. While acknowledging initial hesitance over 7% interest rates, he points out this is close to the historical average for mortgages. Savvy investors know not to sweat one number, even if it seems scary at first. The big picture is what matters, and historically, things tend to even out. Lower inventory levels are also pushing home values up, creating a potential opportunity for investors who can act quickly and strategically.

A key metric AB tracks? Days on market when analyzing comps.

This provides valuable insight into buyer interest. A property that lingers on the market for weeks or even months might signal a property overpriced for the current market conditions. Conversely, a property that receives multiple offers within days of listing suggests strong buyer demand and potentially undervalued pricing. By closely monitoring days on market trends alongside traditional comp metrics like square footage and location, AB can make more informed investment decisions

Alex Biasutto’s story is an inspiration to anyone who harbors a dream of charting their own path. It serves as a reminder that with dedication, a sprinkle of risk-taking, and stepping out of your own way can lead to multiple success stories. Alex, THANK YOU for creating a partnership with Impact for sharing your thoughts with us!

April 18, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/04/image-20240208-170446-8c56924a-scaled.jpeg 2560 1920 Tina Stratton https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Tina Stratton2024-04-18 10:11:422024-04-25 09:42:02Real Estate Freedom: Alex Biasutto’s Inspiring Journey

Impact Home Staging Experts: Does Your Home Have a Label?

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We’re gonna let you in on a little secret. Home buyers visit a LOT of houses when they are searching for the perfect place to call home. After a while it’s hard to remember each house you viewed.

So it’s human nature to focus on something memorable about each, by giving the property a name. Names are often based on some stand-out feature, be it good or bad or yes, ugly.  There are a lot of aspects of a home that will garner it a nickname, so we asked some of our friends, family and customers to share some stories with us.

Décor

Here’s a great example from one of our clients. “When we were shopping for our first home, there was a nice house in a good neighborhood that had been on the market for quite a while. A few offers had been made, and those were low-balls. When we finally went to a showing, we learned why. Nearly EVERY room had stenciling. Borders, cabinets, walls…no surface was safe. When we mentioned it to friends, they immediately said, ‘Oh yes, the stencil house!’ Someone, probably a professional home painter, eventually got it for significantly under its market value.”

Committed to Collecting

One of the challenges in staging occupied homes is dealing with collections. Whether it’s beer steins, Lladro figurines or vintage dolls, displayed collections are distracting to potential buyers and can be very polarizing. We advise our clients to go ahead and pack these items for moving before we come in to stage. While there are worse things than being known as the “Precious Moments” house, it’s important to remember that how you live in your home is not how you sell your home.

Something Icky

Our marketing specialist related this story about a home they looked at. “We moved to Michigan in the early 80s, and having grown up on the East Coast, I had no idea what a ‘Michigan Basement’ was. You don’t see them much anymore, but we looked at a home where the basement had a dirt floor. It was a historic home and just lovely…until a giant centipede slithered across the kitchen floor at about 30 mph. And then, in the main bathroom…there were two in the tub. We named it the ‘Creepy Crawler’ house. It stayed on the market for quite a while, and the people who eventually bought it ended up moving it to higher ground on the property after putting in a proper basement and foundation. We still call it the Creepy Crawler house when we drive by it!”

They Called it Shaggadelic

Dated décor is one way to quickly garner a nickname for your home. Groovy wallpaper from the 70s and furniture from the 80s are memorable to buyers…and not in a good way. Painting over wallpaper is usually a good option (vs. trying to remove it for purposes of selling).  Shag carpet from the 70s was almost always placed over hardwood floors. Removing it and quickly polishing the wood beneath is an important update you can make easily. Replacing the most dated furniture and décor with pieces from our inventory can bring your home visually into the 21st century.

Keep it Clean

While you’re thinking about how others view your home, remember details matter and even just one significant negative can garner a label that you don’t want. “Dirty Kitchen,” “Hoarder Basement,” and “Broken Sidewalk” aren’t names you want associated with your home, so we always recommend our staging clients deal with these details before we come in to stage.

In some cases the label is something you can’t overcome.  Situations like a busy road, a traffic light, a narrow driveway, small bedrooms  etc. are very difficult to avoid.   Even with characteristics that may not be favorable, you can change the perspective by making sure they fall in love with other aspects of the house. Staging helps overcome many buyer objections. 

We actually staged a property a few years ago that did not have a basement, yet buyers stayed in the house for nearly an hour to figure out how to make the house work for them…because they fell in love with the look, feel and features of the home.

Make sure the “label” your home gets is one that shines a good light on your property. Staging is the fastest and surest way to do that!

April 12, 2024
https://www.impacthomestagingexperts.com/wp-content/uploads/2024/04/Event-Invitation-Facebook-Cover.png 924 1640 Sara Pomish https://www.impacthomestagingexperts.com/wp-content/uploads/2023/09/ImpactHSE_logo-new.png Sara Pomish2024-04-12 11:38:042024-04-26 12:24:22Impact Home Staging Experts: Does Your Home Have a Label?
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